Louis Hubert Gonzalve Lyautey (17 November 1854 – 27 July 1934) was a French Army general and colonial administrator. After serving in Indochina and Madagascar, he became the first French Resident-General in Morocco from 1912 to 1925. Early in 1917 he served briefly as Minister of War. From 1921 he was a Marshal of France. He was dubbed the French empire builder, and in 1931 made the cover of Time. Lyautey was also the first one to use the term "hearts and minds" as part of his strategy to counter the Black Flags rebellion during the Tonkin campaign in 1885.
Source : Wikipedia
